Ministry Newsletter Jan

Nonprofit Impact Partners,

We noticed the link to this week's video didn't work properly this morning. We have fixed the link and you can now access the video below.

Change your donors' approach to generosity

Friends don’t let friends sell businesses ... or real estate or stocks or cryptocurrency. This conversation isn’t just for donors who own businesses.

90% of wealth is in assets outside of cash. Only 10% of assets are in cash, yet 80% of giving comes from that 10% sliver of wealth.

Wealth is in assets, not cash. Big opportunities are waiting when you open the conversation about giving from the 90%.

Radical Generosity through Asset Gifts

Video: Understand Complex Asset Gift Benefits

When you start talking in these terms, you:

Change the reference point for generosity.

Position yourself as an advisor, adding value to the donor relationship.

Address donors’ tax concerns.

Position your organization for long-term growth.

The Signatry is your partner in these conversations. You don’t have to answer every question. Sharing this video or the fact sheet below with your donor is a great place to start.

If your donor is interested in the chance to give noncash assets, we can talk with them. You simply help them connect.

Keep reading. Here are more resources for you to learn more.

We are here for you,

Kristin Hammett

Director of Nonprofit Success

Case Study: How a Car Dealership Supported a Seminary

When Fran McGowen decided to sell his car dealership, he knew he wanted to give some of the profits to support God's Kingdom.

By donating some of his shares in the dealership before the sale, he was able to reduce tax burdens and give 40% more than he expected to a seminary he loved.

Fran's story

Fran McGowen used his car dealership to support a seminary.

For more information on how asset gifts can benefit donors and nonprofits, visit this month's blog, a Q&A about noncash giving.

We discuss how you can tell donors about these opportunities, and we offer some questions you can ask to get them thinking.

Read the Q&A

Blog: 3 Common Questions on Business Interest Gifts

This blog post by Evan Lange is a great resource to share with major donors who want more details.

His main takeaway for donors? Start planning as soon as possible.

Learn more

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